If a feature falls in the forest, does a PMM cry?

So maybe a PMM's #1 nightmare is when CEO launches the big release early, over the weekend with a tweet. Shudder.

But a close second?

Pouring your time and energy into features your users WANT and NEED and... watching the adoption rate not. move.

Luckily, Buffer's Staff Product Manager woke up from that nightmare calmly and strategically – and the result is refreshing:

From single-digit feature adoption to MAU growth with no forced switch | Ft. Brandon Green, Product Staff Manager at Buffer

Not to distract you from listening to the podcast, but Morning Brew (thank you for sponsoring!) has the most puzzling post-subscribe flow I've seen. Take a look, then reply to discuss – I have lots of curious thoughts.

Ideas from this episode you don't want to miss:

(00:38) Why a retention strategist with a Hootsuite login and a Sprout Social client history signed up for Buffer

(05:42) Which Change Flag hits at both acquisition and retention – and why marketing can’t be the one to fix the customer side

(13:45) Why Buffer refused to make its new home screen the default for longtime users – and the “do no harm” rule behind it

(23:11) How Buffer plans to win social media teams without dropping the $6 plan that got it here

(26:03) The force of habit that keeps this Buffer fan checking comments on LinkedIn – and the email that showed up the day she went looking for a fix

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