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How do you feel about “You’ll love this” emails
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Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. If you think about “you’ll love this” product recommendation type emails from an emotional context, it’s easy to see why they do well. They feel personal – and also so promising. Which is why – if you think about “you’ll love this” product recommendation type emails from an emotional context, it’s clear to see that you need to be very careful with them. Like I break down (with an example) in this week’s takeaways episode: Other ideas from this episode that you don’t want to miss: (04:54) Takeaway 1: Use data to personalize for relevance, not for attention (06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff (06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization (07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you (08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for (08:53) Takeaway #6: Value those replies, read them, respond to them, and use them! (09:34) Takeaway #7: Balance plain text strategy with well designed emails (for ecomm) – Nikki 💔 P.S. Also in this episode? A special bundle offer at 20% off – until Sept 1 only. |
Hey, I'm Nikki!
Subscribe now for experiments... trend predictions... musings. Only the good stuff to help you up your email game.
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