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Move over AI, *this* is what I thought would take my job
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Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. The first time I heard about the effectiveness of Voice of Customer (VOC) data, it felt like cheating. More than AI threatening jobs, I thought customer researchers would. Why even hire a copywriter if you can just swipe words directly from your customers and plop them straight into your emails and sales pages? There is more to the craft of copy – it’s not as simple as copy+paste – but I’m still convinced that if brands only did research and copy+pasted what they learned, it could be a decently viable copy strategy. And this week’s email is the perfect example: Other ideas from this episode that you don’t want to miss: (05:23) How webinars fit into the overall Powtoon content strategy - and how they use them to build community and celebrate their customers (09:14) How they deeply personalize their webinar flows based on each user’s data (10:49) How they swiped from one of their sales rep’s hack to increase open and attendance rates (19:26 How they use design to demonstrate the varied benefits of their webinars (21:42) How they weave feedback throughout the customer experience to continuously personalize the user experience – Nikki 👂 P.S. Want to be able to swipe VOC in a richer way than copy+paste? Check out my $43 masterclass on generating endless ideas from customer reviews. Want deeper VOC than customer reviews? My $37 customer interview packet has email templates, goal setting sheets, checklists – and 114 questions, divided by your research goals. |
Hey, I'm Nikki!
Subscribe now for experiments... trend predictions... musings. Only the good stuff to help you up your email game.
This is email #5 in my Considering Kit series. If you’re not interested in the pros and cons of Kit (formerly ConvertKit) – or in the free consult you’ll earn when you sign up via my affiliate link – click here and you won’t get the series emails, but you’ll still stay subscribed for the other stuff. I’ll be honest: I majorly procrastinated writing this email. Kit is a tool I love, and this email is about what I love about it. So why the procrastination? Because I’m an affiliate. Which means...
Whether you're worried about the ActiveCampaign price hike – – or you're finally starting your own email list and want to set yourself up for success – – you might be considering (Convert)Kit. Meanwhile, I'm considering doing an email series on what I love (and don't love) about Kit. Is that of interest? Do you want to hear the good, the bad, and the ugly? Hit reply with the number that most resonates: 1 = Yesireee, send it ASAP 2 = I'd read it, but I'm not considering Kit 3 = I already use...
I think Email Uplers put it best: It’s not just another holiday season, is it? You’ve got fewer shopping days between BFCM and Christmas in 2024; there’s economic uncertainty, and to top it all, it’s an election year. If you ever needed to be agile, it’s definitely now. So, with a giant drumroll (and a whole lotta cool scroll animations), they present you with: 10 Experts on How to Leverage Email Marketing in The Holiday Season 2024, brought to you by Email Uplers – Nikki 🛍 P.S. If you want...