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“Oh, you’re a spammer, basically”
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Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. Whenever people IRL ask what I do, they usually give me a blank look when I say “email marketing.” And then when I explain what email marketing is – using laypeople-friendly examples like Old Navy or Sephora – they say something like “Ah, you’re one of those annoying spammers.” Which is technically inaccurate. Marketing emails are not spam. They might be frequent. They might be annoying. But they’re not spam. But the important thing to remember is that it doesn’t matter. Enough people think they’re spam. Point is: It’s really important to keep your readers’ reality in mind. You might be “right.” But they’re the arbiters of justice. More on this in this week’s Email Swipes episode: Other ideas from this episode that you don’t want to miss: (03:21) The goal of the emails in this sequence – and why things are different nowadays
(03:57) Why we decided to go hard on voice
(05:05) How this email was misunderstood
(05:56) The good, the bad, and the ugly feedback we got from this sequence
(06:49) What contributed to the resounding success of this email sequence
– Nikki 🗑 |
Hey, I'm Nikki!
Subscribe now for experiments... trend predictions... musings. Only the good stuff to help you up your email game.
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