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Quick: What’s the best incentive for an ecomm newsletter opt-in?
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Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. Quick: What’s the best incentive for an ecomm newsletter opt-in? If you answered “10% discount,” you’re in good company. But there are so many other offers to try. Ones that – not only save you margins – but actually make your customers happier too. Listen in to this week’s episode of Email Swipes to hear how we diversified Harvie’s offer suite – thanks to… doughnuts? Other ideas from this episode that you don’t want to miss: (01:21) How Harvie founder’s unique background gave rise to Harvie (03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky (04:58) The lightbulb moment – and why it worked (05:29) Why this email is so short – and what the follow-up looked like (06:31) The other times we tried free gift offers for Harvie – Nikki 🍩 P.S. If you’re wondering what other offers you can play with, check out both my Welcome Playbook and my Promos and Launches Playbook. They’re chock full of examples. |
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Subscribe now for experiments... trend predictions... musings. Only the good stuff to help you up your email game.
This is email #5 in my Considering Kit series. If you’re not interested in the pros and cons of Kit (formerly ConvertKit) – or in the free consult you’ll earn when you sign up via my affiliate link – click here and you won’t get the series emails, but you’ll still stay subscribed for the other stuff. I’ll be honest: I majorly procrastinated writing this email. Kit is a tool I love, and this email is about what I love about it. So why the procrastination? Because I’m an affiliate. Which means...
Whether you're worried about the ActiveCampaign price hike – – or you're finally starting your own email list and want to set yourself up for success – – you might be considering (Convert)Kit. Meanwhile, I'm considering doing an email series on what I love (and don't love) about Kit. Is that of interest? Do you want to hear the good, the bad, and the ugly? Hit reply with the number that most resonates: 1 = Yesireee, send it ASAP 2 = I'd read it, but I'm not considering Kit 3 = I already use...
I think Email Uplers put it best: It’s not just another holiday season, is it? You’ve got fewer shopping days between BFCM and Christmas in 2024; there’s economic uncertainty, and to top it all, it’s an election year. If you ever needed to be agile, it’s definitely now. So, with a giant drumroll (and a whole lotta cool scroll animations), they present you with: 10 Experts on How to Leverage Email Marketing in The Holiday Season 2024, brought to you by Email Uplers – Nikki 🛍 P.S. If you want...