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Split tests with the goal of *decreasing* conversions?
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Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. You run split tests to increase conversions, right? 🚨 Test your button copy to see which performs better. 🎨 Test your layouts to see which performs better. 📜 Test your length to see which performs better. But there’s actually another kind of split test. One that may actually decrease conversions… … in the short term. Split tests to understand your audience. Which we’ll dig into in this week’s episode of Email Swipes: Other ideas that you don’t want to miss: (02:47) Takeaway #1: Judge carefully (04:11) Takeaway #2: Segment your list… but… do so with a grain of salt. (05:29) Takeaway #3: Test your offers before defaulting to that discount (06:26) Takeaway #4: Use research to answer your questions (07:00) Takeaway #5: Use email to test what research can’t answer for you (07:55) Takeaway #6: Match your copy to what your audience needs to hear (08:53) Takeaway #7: Realize that there is no objective definition for “valuable” – Nikki 🕵️♀️ |
Hey, I'm Nikki!
Subscribe now for experiments... trend predictions... musings. Only the good stuff to help you up your email game.
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