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Technical issues :(
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Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. Apologies Reader, A technical domain issue prevented the podcast notification email from reaching most of you last week. Okay, here’s the email you were supposed to get last Wednesday: “Don’t do it.”
When Alex Sanfilippo pitched the idea of ungating his $1200 podcasting course, all hotseat coaches advised against it.
He did it anyway, and in the past year-plus, 6,000 people have taken the course.
Were his coaches wrong?
Their premise was right – people don’t value free.
So how did Alex succeed in getting so many successful course completions?
Listen in to this week’s Email Swipes Takeaways episode for the 3 things I think made the strategy work:
What other ideas do you not want to miss from the episode?
(04:50) Takeaway #1: Look at cold pitching as a sprint, not as a project
(05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be
(05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure
(06:08) Takeaway #4: Be quick with cold (but not in the way you think)
(07:12) Takeaway #5.1: Don’t be scared to follow up
(07:41) Takeaway #5.2: Find that balance of following best practices
(10:32) Takeaway #6: Responses is where you’re going to feel that human relationship-ness of email, for better or for worse
(11:44) Takeaway #7: Again, find your space within best practices – and use this to know if you’re breaking them safely
– Nikki 🆓
P.S. If you didn’t listen to last week’s* episode because “I don’t cold pitch so what will I learn?” – it was one of my favorite episodes that was chock full of really valuable nuggets that work cross-industry.
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Hey, I'm Nikki!
Subscribe now for experiments... trend predictions... musings. Only the good stuff to help you up your email game.
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