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Cold email.
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2 little words that bestir a whole lotta emotion.
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Most people hate getting – or sending – cold email.
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Because most cold email is hate-worthy.
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And even those “95% response rate” cold email templates – i.e. the successful cold emails – don’t exactly bestir fuzzy wuzzy feelings of love and care.
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But that’s exactly what this cold email accomplishes.
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Yeah, really.

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Other ideas from this episode that you don’t want to miss:

(02:42) Alex’s original cold pitching strategy and why he decided to overhaul it

(06:37) The creation process of this email and Alex’s genius workflow for writing like he speaks

(09:22) The #1 strategy that people don’t realize that makes cold email successful – and how Podmatch takes it to the next level, across all of their emails

(10:41) Why Alex only sends one email and not a whole cold sequence (plus, a good litmus test for knowing when you can break best practices)

(13:17) One really unique thing about the responses that this email generates

(14:50) Why Alex’s mastermind advised against his strategy – and how he used that story to generate more accountability and commitment from recipients

(17:20) Why this send was so scary and Alex’s multi-prong strategy for dealing with negative responses

(20:06) How this email is truly serving and impacting podcasters – and how Alex makes personal communication scaleable

(27:37) Alex’s favorite emails to swipe from

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– Nikki ☃️

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