Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
Pick the Churn Flags cover
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Cover art for my new podcast is down to 3 choices. Which one would you want to see go live? Or better β which would you actually click into while scrolling Spotify? Click your favorite above (or one of these links): βVote A: The Marqueeβ βVote B: The Constellationβ βVote C: The Slideβ βCanβt decide / want more optionsβ β Nikki π³οΈ P.S. Curious about the design notes? I read design briefs the way some people read wine bottle descriptions: half the fun is the how it's explained, no?
A: The Marquee. Editorial. A magazine masthead reimagined for audio. Red flag mark in the upper left β both the literal churn flag and a compositional anchor. Doubles as a play button. Three stars holding the bottom-right corner.
B: The Constellation. Conceptual. Five stars connected like a constellation, the red star is the outlier pulling the line down. North star metric and the growth chart it creates, in one mark.
C: The Slide. Kinetic. Three stars sliding down a seesaw, propped up by a red triangular fulcrum that nods to the flag. The whole rating tips on one flag. Hand drawn to highlight the show's narration drawings. |
Churn Flags | Nikki * Elbaz
Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
EP. 4 | CHANGE FLAG: PLATFORM / PERCEPTION Up for some SaaS Mad Libs? Fill in the blank: Bitly is a ____________ (noun) You're probably right. But also wrong. Because Bitly is tackling a __________ (proper noun) Change Flag. Ep. 4: The product adoption tax nobody warns category leaders about | ft. Tara Robertson, CMO at Bitly Ideas from this episode you don't want to miss: (03:49) How being famous for one thing introduces churn (in the shape of a customer asking for a product that's been in...
699 WORDS | READ TIME: 3 MIN | CHANGE FLAG: MASTERY Interruptions are only annoying if they're interruptions When you walk into a store and a saleslady sidles over and asks how she can help, what's your reaction? Well, it depends. If you're shopping for your niece's birthday and you have no idea what's trending in the world of teeny-bopper-dom, you thank Saleslady and let her show you the selection of custom phone lanyards. But if you know the exact shade of chartreuse that Niece wants, plus...
EP. 3 | CHANGE FLAG: MASTERY You can be right and you can be dead Here lies the body of William Jay,Who died maintaining his right of way. He was in the right as he sped along,But heβs just as dead as if heβd been wrong. Shoutout to my hometown, this famous joke was first published as a poem in the Detroit Free Press. And it's what came to mind as I edited today's episode. Because when we read reviews that are wrong β when the customer is complaining about something that exists in our product...