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Churn Flags | Nikki * Elbaz

Bitly is a _____________ (noun)

Published 12 days ago • 1 min read

EP. 4 | CHANGE FLAG: PLATFORM / PERCEPTION

Up for some SaaS Mad Libs?

Fill in the blank:

Bitly is a ____________ (noun)

You're probably right.

But also wrong.

Because Bitly is tackling a __________ (proper noun) Change Flag.

Ideas from this episode you don't want to miss:

(03:49) How being famous for one thing introduces churn (in the shape of a customer asking for a product that's been in the nav for years!)
(06:07) Why $8/mo is both expensive and cheap for the same user, depending on how much of the product they know exists
(18:02) How long 8% of Bitly's free users take to upgrade – and the drumbeats that finally nudge them up
(20:55) Why an unsegmented email is the one a CMO forwards to her lifecycle team
(25:46) How National Sneak Some Zucchini Onto Your Neighbor's Porch Day earns its place in a repositioning campaign

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Churn Flags | Nikki * Elbaz

Most activation advice is for startups. Even retention wisdom can feel beginner. This newsletter is for the 8-9 figure reality.

Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.

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