Goal setting for non-goal setters (and goal setters)


I have a love-hate relationship with goal setting.
On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in.

And on the other hand… there’s all those cancelled gym memberships come Feb 1.

So this year, I’m playing with a couple of new ways to plan 2026.

4 ways so far and looking for more.

Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with?

You can hit reply or just respond in the LI comments.

– Nikki 🎯

P.S. Love these kinds of little hacks?

Instead of wasting time on small talk, we started every Email Mastery class with 5-min hacks just like these. They’re not worth $997 obviously, but it does show you how much value I pack into my products.


Right now, for just a few more days, you can get all 7 of my no-fluff products at 76% off.
If any of these goal setting exercises bring you to go all in on up-leveling your email skills, this bundle is the best way to spend those last minute tax write-off dollars.

Nikki Elbaz | Email marketing strategist for SaaS brands

Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.

Read more from Nikki Elbaz | Email marketing strategist for SaaS brands

The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.

♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...

♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. “When you...