Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
Sucking the fun out of funny
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“When you dissect a dinosaur, it dies.” Growing up, that was our inside joke about over-explaining jokes. Which might explain why I’ve always shied away from comedic frameworks, humor theories – or anything else that engineers funny. But funny can be engineered. And these how-to-be-funny skills are super handy. (Especially since AI’s funny bone isn’t as big as its brain yet.) So, this week, we’re pulling a favorite from the archives, by one of the casually funniest copywriters I know. Nick makes it look natural – but he’s got serious skills – and he breaks ‘em down in this replay episode: Other ideas from this episode that you don’t want to miss: (3:14) Why the New York Times slammed Rev – and how Nick took the opportunity to turn around the brand voice by the (sled) reigns
(4:32) How they reduced risk pre-send
(6:59) The follow up email that snowballed the campaign viral-ity
(10:31) Why you shouldn’t plan an airtight content calendar
(13:00) How Nick reapplied media principles and community building methodology to bust expectations
(15:28) The benign violation theory that gives these emails their magic
(19:19) The craziest job offer story that sounds too crazy to be true
(22:23) Why Nick's favorite email lists change so frequently
– Nikki 🦕 |
Nikki Elbaz | Email marketing strategist for SaaS brands
Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
I have a love-hate relationship with goal setting.On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in. And on the other hand… there’s all those cancelled gym memberships come Feb 1. So this year, I’m playing with a couple of new ways to plan 2026. 4 ways so far and looking for more. Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with? You can hit reply or just respond in the LI comments....
The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...