Price increases in a week of price decreases (Special Episode!)

Published 6 months ago • 1 min read

♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights.

Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates.

And if you want to skip all podcast updates and only get my ~~musings~~ emails, click here.

Any marketer can write a Black Friday discount email.

It’s no sweat if you know your reader is gonna be stoked about your offer.

But ask a marketer to write a pricing increase email – and only the real email nerds raise their hands.

There’s something about that mosh of pricing psychology, angry internet, and customer loyalty that makes the challenge exciting:

Embedded episode player for Special Episode on the Pricing Increase Report by Open Loop Studio

This Email Swipes episode is a Special / Behind the Scenes of the Open Loop Studio Pricing Increase Emails Report – and if you’re an email nerd who’d rather write a cancellation email than a holiday promo – this one is for you.

Other ideas from this episode that you don’t want to miss:

(4:45) Why companies should take social media price increase rants seriously – even if they seem overblown

(6:34) The crucial (and easily reversible!) mistake that sends angry customers to social media

(9:36) The only reality where brands get positive reactions to price increases – and how to spin that to your advantage

(16:48) Jess's non-negotiable rules for price increase emails (hint: no-reply = no-no)

(20:38) The Kajabi paradox: why a well-written email still generated massive complaints

(24:42) What Jess swipes religiously (and it's not promotional emails)

– Nikki 🏷️

P.S. Speaking of Black Friday discounts, nab my Blowout Bundle before you blow your BFCM budget on off-brand waffle makers. With 7 fluff-free products worth $4,224, the Blowout Bundle is your complete toolkit to becoming the email strategist your wishlist clients actually hire.

And because you’re a loyal podcast listener, you get an extra 10% off. Just use coupon code 10OFFBFCM25.

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