I made a huge mistake with my podcast


They have blinders. You have blinders. I have blinders.

I made a huge mistake with this podcast. So, instead of publishing the slated-for Episode 6, we're doing something different instead:

Okay, okay, I'll spill. Just in case you don't listen in time.

I'm sending you to the Women in Experimentation Summit, where I'm using a bunch of fun stories to break down the Change Flags Framework in its entirety. Because, oops, I've never given you the whole thing straight.

The summit is today and tomorrow, my talk is tomorrow, and replays are live for 72-hours.

​Join us here →​

P.S. I'm feeling a little big headed right now. I just walked out of a dry run with Michael Aagaard and he said my talk is one of the strongest of the lineup.

Bigheaded, because, I mean, Michael Aagaard. And also, the lineup is standout – experimental design lessons from dolphins, what happens when AI makes experimentation nearly free, and the most dangerous moment in any experiment (spoiler: it's when it starts working).

Oh and, can I just show off my beautiful slide deck a little?

How many stars does this issue earn?

How do you take your Churn Flags?

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Churn Flags | Nikki * Elbaz

Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.

Read more from Churn Flags | Nikki * Elbaz

EP. 7 | PERCEPTION FLAG If a feature falls in the forest, does a PMM cry? So maybe a PMM's #1 nightmare is when CEO launches the big release early, over the weekend with a tweet. Shudder. But a close second? Pouring your time and energy into features your users WANT and NEED and... watching the adoption rate not. move. Luckily, Buffer's Staff Product Manager woke up from that nightmare calmly and strategically – and the result is refreshing: From single-digit feature adoption to MAU growth...

SPECIAL | ALL 9 CHANGE FLAGS Once upon a churn A daily cleanup song. A tedious accounting task. A strawberry-scented squishmallow cow. Each of those hides a churn story. Every episode of Churn Flags unpacks one Change Flag. This Special Episode gives you all nine: The 9 moments that decide churn or expansion | Special: the whole Change Flags framework Ideas from this episode you don't want to miss: (00:00) How a scented strawberry cow turned the most helpful saleslady in town into the one...

EP. 6 | CHANGE FLAG: IDENTITY There's an event that happens to every company out there. An everyday event. A common event. A dangerous event. Because it slips past retention dashboards. Even though it puts accounts at a 51%-65% churn risk. And has a very simple fix. The 51% churn risk nobody owns – and all it takes is sending a sequence you already wrote | ft. Jane Portman, co-founder of Userlist Ideas from this episode you don't want to miss: (00:00) The everyday event that slips past...