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Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
EP. 7 | PERCEPTION FLAG If a feature falls in the forest, does a PMM cry? So maybe a PMM's #1 nightmare is when CEO launches the big release early, over the weekend with a tweet. Shudder. But a close second? Pouring your time and energy into features your users WANT and NEED and... watching the adoption rate not. move. Luckily, Buffer's Staff Product Manager woke up from that nightmare calmly and strategically – and the result is refreshing: From single-digit feature adoption to MAU growth...
SPECIAL | ALL 9 CHANGE FLAGS Once upon a churn A daily cleanup song. A tedious accounting task. A strawberry-scented squishmallow cow. Each of those hides a churn story. Every episode of Churn Flags unpacks one Change Flag. This Special Episode gives you all nine: The 9 moments that decide churn or expansion | Special: the whole Change Flags framework Ideas from this episode you don't want to miss: (00:00) How a scented strawberry cow turned the most helpful saleslady in town into the one...
EP. 6 | CHANGE FLAG: IDENTITY There's an event that happens to every company out there. An everyday event. A common event. A dangerous event. Because it slips past retention dashboards. Even though it puts accounts at a 51%-65% churn risk. And has a very simple fix. The 51% churn risk nobody owns – and all it takes is sending a sequence you already wrote | ft. Jane Portman, co-founder of Userlist Ideas from this episode you don't want to miss: (00:00) The everyday event that slips past...