Riddle: Which inheritance brings loss, not gains?

Published about 2 months ago • 1 min read

EP. 6 | CHANGE FLAG: IDENTITY

There's an event that happens to every company out there.

An everyday event.

A common event.

A dangerous event.

Because it slips past retention dashboards.

Even though it puts accounts at a 51%-65% churn risk. And has a very simple fix.

The 51% churn risk nobody owns – and all it takes is sending a sequence you already wrote | ft. Jane Portman, co-founder of Userlist

Ideas from this episode you don't want to miss:

(00:00) The everyday event that slips past retention dashboards – that puts your account at a 51%-65% churn risk
(04:27) How the same user can suddenly become a completely different user, needing completely different features – and the flag that catches this
(06:08) The trigger that catches a stranger inheriting your product – and why Jane makes it wait two months before firing
(07:28) The simple save you've already written, sitting unused in your sending platform
(10:24) How script formulas became a cartoon named Susie who teaches segmentation
(11:53) The inspiration most of us take away from a creative campaign – and why it's not helpful
(14:07) Why three people at Userlist email you from the same address on purpose
(15:04) The Reddit thread that says every tool in the category is identical – and what I'd say actually separates them
(18:33) How a really happy, really big account can have a secret activation problem

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