Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
Peek into my creative brainstorming process
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My creative brainstorming process uses: lined paper unlined paper a pen a spreadsheet (sometimes) a reverse thesaurus a rhyming dictionary Free Dictionary’s idioms database coffee (or chocolate if it’s past my caffeine tolerance) Hear the full process in this week’s takeaways episode of Email Swipes: Other ideas from this episode that you don’t want to miss: (2:04) Takeaway #1: Vet your projects using the Four F’s
(3:02) Takeaway #2: The best copy marries creativity AND data
(4:06) Takeaway #3: Pretty emails can (and should!) be persuasive
(4:43) Takeaway #4: Let your customers fill your content calendar by mining reviews for email ideas
(6:07) Takeaway #5: My creative brainstorming process (lots of words, a little magic)
(7:06) Takeaway #6: Make sure your segmentation strategy is pulling its weight (I know, I’ve said this one 100x before!)
– Nikki 🧠 P.S. I’m curious: what does your process look like? |
Churn Flags | Nikki * Elbaz
Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
Cover art for my new podcast is down to 3 choices. Which one would you want to see go live? Or better – which would you actually click into while scrolling Spotify? Click your favorite above (or one of these links): Vote A: The Marquee Vote B: The Constellation Vote C: The Slide Can’t decide / want more options – Nikki 🗳️ P.S. Curious about the design notes? I read design briefs the way some people read wine bottle descriptions: half the fun is the how it's explained, no? A: The Marquee....
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