Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
Peek into my creative brainstorming process
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My creative brainstorming process uses: lined paper unlined paper a pen a spreadsheet (sometimes) a reverse thesaurus a rhyming dictionary Free Dictionary’s idioms database coffee (or chocolate if it’s past my caffeine tolerance) Hear the full process in this week’s takeaways episode of Email Swipes: Other ideas from this episode that you don’t want to miss: (2:04) Takeaway #1: Vet your projects using the Four F’s
(3:02) Takeaway #2: The best copy marries creativity AND data
(4:06) Takeaway #3: Pretty emails can (and should!) be persuasive
(4:43) Takeaway #4: Let your customers fill your content calendar by mining reviews for email ideas
(6:07) Takeaway #5: My creative brainstorming process (lots of words, a little magic)
(7:06) Takeaway #6: Make sure your segmentation strategy is pulling its weight (I know, I’ve said this one 100x before!)
– Nikki 🧠 P.S. I’m curious: what does your process look like? |
Nikki Elbaz | Email marketing strategist for SaaS brands
Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
I have a love-hate relationship with goal setting.On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in. And on the other hand… there’s all those cancelled gym memberships come Feb 1. So this year, I’m playing with a couple of new ways to plan 2026. 4 ways so far and looking for more. Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with? You can hit reply or just respond in the LI comments....
The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...