Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
She sent me this email and I’ve been hooked ever since
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One of my favorite things about selling my Email Playbooks? When customers send me the emails they created or improved based on what they learned from the Playbooks. Adriana of South Mountain Bees is one of those Playbook customers. 3 years ago, she sent me the Black Friday pre-sale that she modeled after an example in the Promo and Launches Playbook – and I’ve been hooked on her emails ever since. And no wonder, her intuition when it comes to marketing is uncanny: Other ideas from this episode that you don’t want to miss: (3:07) The idyllic first encounters that turned this computer science professor into a beekeeper
(8:39) Adriana’s unique perspective on outsourcing
(11:34) How Adriana found her cadence and voice
(15:27) The top 3 tricks Adriana uses to write better emails
(22:37) How this email evolved over 3 years of Black Friday promos
(25:50) How prioritizing family time actually increased her sales
(32:29) How she writes her highest performing emails (i.e. the ones with the double-digit conversion rates!)
– Nikki 🐝 |
Nikki Elbaz | Email marketing strategist for SaaS brands
Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
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♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...