Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
What's red and white and worth $989,000,000,000
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The fact that Santa Claus — the literal face of the holiday season — was a commercially created figure gives us an indication of just how heavily the retail market relies on holiday shopping. And even with a really strong pre-sale, Adriana still runs a standard Black Friday sale. Here's why: Other ideas we discuss that you don’t want to miss: (02:35) Takeaway #1: Outsource to systems, not just people
(03:41) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful
(04:11) Takeaway #3: Know your audience's unique engagement signals
(07:06) Takeaway #4: Keep testing on social, but keep some exclusivity for your subscribers
(07:44) Takeaway #5: Make your One Reader someone in your life
(08:18) Takeaway #6: Avoid tease emails if you need measurable results
(08:47) Takeaway #7: There’s no avoiding “primed” spending periods
(09:37) Takeaway #8: Look beyond subject lines - optimize all four inbox "open me" elements
(11:01) Takeaway #9: Use "sell vs. tell" when the product is highly anticipated
– Nikki 🎅 |
Nikki Elbaz | Email marketing strategist for SaaS brands
Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
I have a love-hate relationship with goal setting.On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in. And on the other hand… there’s all those cancelled gym memberships come Feb 1. So this year, I’m playing with a couple of new ways to plan 2026. 4 ways so far and looking for more. Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with? You can hit reply or just respond in the LI comments....
The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...