Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
What's red and white and worth $989,000,000,000
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The fact that Santa Claus — the literal face of the holiday season — was a commercially created figure gives us an indication of just how heavily the retail market relies on holiday shopping. And even with a really strong pre-sale, Adriana still runs a standard Black Friday sale. Here's why: Other ideas we discuss that you don’t want to miss: (02:35) Takeaway #1: Outsource to systems, not just people
(03:41) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful
(04:11) Takeaway #3: Know your audience's unique engagement signals
(07:06) Takeaway #4: Keep testing on social, but keep some exclusivity for your subscribers
(07:44) Takeaway #5: Make your One Reader someone in your life
(08:18) Takeaway #6: Avoid tease emails if you need measurable results
(08:47) Takeaway #7: There’s no avoiding “primed” spending periods
(09:37) Takeaway #8: Look beyond subject lines - optimize all four inbox "open me" elements
(11:01) Takeaway #9: Use "sell vs. tell" when the product is highly anticipated
– Nikki 🎅 |
Churn Flags | Nikki * Elbaz
Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
Cover art for my new podcast is down to 3 choices. Which one would you want to see go live? Or better – which would you actually click into while scrolling Spotify? Click your favorite above (or one of these links): Vote A: The Marquee Vote B: The Constellation Vote C: The Slide Can’t decide / want more options – Nikki 🗳️ P.S. Curious about the design notes? I read design briefs the way some people read wine bottle descriptions: half the fun is the how it's explained, no? A: The Marquee....
I have a love-hate relationship with goal setting.On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in. And on the other hand… there’s all those cancelled gym memberships come Feb 1. So this year, I’m playing with a couple of new ways to plan 2026. 4 ways so far and looking for more. Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with? You can hit reply or just respond in the LI comments....
The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.