Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
For those with X-ray vision ONLY
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Scene: Me, mid-audit, reading the last email First thought: How can you read an email with your eyes closed? Second: Wait. I’ve heard this question before. Third: Tailwind! Email Swipes! Where’s that link? I myself got asked the question – and I myself talked it about it again on Email Swipes. And yet it still took me a second to remember. Which is why this is the perfect episode to kick off our little republishing break. (I’m doing some behind the scenes work on Email Swipes – but instead of leaving you hanging, I’m republishing old favorites that are worth a re-listen.) Because – like I wrote in that little opt out blurb: sometimes hearing something twice is exactly what moves you from passive ‘swipe-into-a-cobweb-y-gmail-folder’ to active ‘swipe–straight-into-an-email-that-needs-a-boost’. That’s what happened to me with this email – hear the full story inside: Other ideas from this episode that you don’t want to miss: (0:28) How re-listening to this episode helped me better audit a series of launch emails
(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well
(6:52) The type of email that I find hardest to write – and why
(8:58) What it was like to write an email flow together with another copywriter
(9:53) How this email changed from its original iteration
(10:16) The reactions this email garnered
– Nikki 👀 P.S. Didn’t fill out the Season 3 survey yet (or get that scrumdiliumptious pie recipe)? You still can, right here! |
Churn Flags | Nikki * Elbaz
Sporadic observations. Misc. build-in-public experiences. Weekly podcast breakdowns turning 3-star reviews into growth experiments.
Cover art for my new podcast is down to 3 choices. Which one would you want to see go live? Or better – which would you actually click into while scrolling Spotify? Click your favorite above (or one of these links): Vote A: The Marquee Vote B: The Constellation Vote C: The Slide Can’t decide / want more options – Nikki 🗳️ P.S. Curious about the design notes? I read design briefs the way some people read wine bottle descriptions: half the fun is the how it's explained, no? A: The Marquee....
I have a love-hate relationship with goal setting.On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in. And on the other hand… there’s all those cancelled gym memberships come Feb 1. So this year, I’m playing with a couple of new ways to plan 2026. 4 ways so far and looking for more. Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with? You can hit reply or just respond in the LI comments....
The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.