Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
For those with X-ray vision ONLY
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Scene: Me, mid-audit, reading the last email First thought: How can you read an email with your eyes closed? Second: Wait. I’ve heard this question before. Third: Tailwind! Email Swipes! Where’s that link? I myself got asked the question – and I myself talked it about it again on Email Swipes. And yet it still took me a second to remember. Which is why this is the perfect episode to kick off our little republishing break. (I’m doing some behind the scenes work on Email Swipes – but instead of leaving you hanging, I’m republishing old favorites that are worth a re-listen.) Because – like I wrote in that little opt out blurb: sometimes hearing something twice is exactly what moves you from passive ‘swipe-into-a-cobweb-y-gmail-folder’ to active ‘swipe–straight-into-an-email-that-needs-a-boost’. That’s what happened to me with this email – hear the full story inside: Other ideas from this episode that you don’t want to miss: (0:28) How re-listening to this episode helped me better audit a series of launch emails
(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well
(6:52) The type of email that I find hardest to write – and why
(8:58) What it was like to write an email flow together with another copywriter
(9:53) How this email changed from its original iteration
(10:16) The reactions this email garnered
– Nikki 👀 P.S. Didn’t fill out the Season 3 survey yet (or get that scrumdiliumptious pie recipe)? You still can, right here! |
Nikki Elbaz | Email marketing strategist for SaaS brands
Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.
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♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...