Cover art for my new podcast is down to 3 choices. Which one would you want to see go live? Or better – which would you actually click into while scrolling Spotify? Click your favorite above (or one of these links): Vote A: The Marquee Vote B: The Constellation Vote C: The Slide Can’t decide / want more options – Nikki 🗳️ P.S. Curious about the design notes? I read design briefs the way some people read wine bottle descriptions: half the fun is the how it's explained, no? A: The Marquee....
11 days ago • 1 min read
I have a love-hate relationship with goal setting.On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in. And on the other hand… there’s all those cancelled gym memberships come Feb 1. So this year, I’m playing with a couple of new ways to plan 2026. 4 ways so far and looking for more. Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with? You can hit reply or just respond in the LI comments....
5 months ago • 1 min read
The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.
6 months ago • 1 min read
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...
6 months ago • 1 min read
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. “When you...
12 months ago • 1 min read
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Scene: Me,...
12 months ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. My creative brainstorming process uses: lined paper unlined paper a pen a spreadsheet (sometimes) a reverse thesaurus a rhyming dictionary Free Dictionary’s idioms database coffee (or chocolate if it’s past my caffeine tolerance) Hear the full process in this week’s takeaways episode of Email Swipes: Creative vs. Conversion Copy: Email Takeaways from Crafting Conversions Other ideas from...
about 1 year ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. I like to joke that it’s called copywriting because our best variations copy what our customers say – any conversion copywriter worth their salt writes their copy using voice of customer(VOC) data. But what happens when you don’t have the time or resources to collect VOC? Behold, my favorite hack: Crafting Conversions: How we brewed Four Sigmatic’s Black Friday emails using customer...
about 1 year ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. The fact that Santa Claus — the literal face of the holiday season — was a commercially created figure gives us an indication of just how heavily the retail market relies on holiday shopping. And even with a really strong pre-sale, Adriana still runs a standard Black Friday sale. Here's why: DIY meets ROI: Takeaways from Hyping Honey Other ideas we discuss that you don’t want to miss:...
about 1 year ago • 1 min read