Welcome to Churn Flags. I've been waiting to say that since last August. (Well, I didn't have the name back in August. Nor the show concept. Just the "I need a new podcast" fire. Though I guess it was a slow burn, not a raging blaze – it took a long time to get here.) So, what is Churn Flags? Now that it's finally making its debut? Fun: I present my guest with a customer review where the user clearly missed something about the product, we dig into why they missed it – and then we build an...
12 days ago • 1 min read
Cover art for my new podcast is down to 3 choices. Which one would you want to see go live? Or better – which would you actually click into while scrolling Spotify? Click your favorite above (or one of these links): Vote A: The Marquee Vote B: The Constellation Vote C: The Slide Can’t decide / want more options – Nikki 🗳️ P.S. Curious about the design notes? I read design briefs the way some people read wine bottle descriptions: half the fun is the how it's explained, no? A: The Marquee....
about 1 month ago • 1 min read
I have a love-hate relationship with goal setting.On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in. And on the other hand… there’s all those cancelled gym memberships come Feb 1. So this year, I’m playing with a couple of new ways to plan 2026. 4 ways so far and looking for more. Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with? You can hit reply or just respond in the LI comments....
6 months ago • 1 min read
The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.
7 months ago • 1 min read
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...
7 months ago • 1 min read
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. “When you...
about 1 year ago • 1 min read
♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Scene: Me,...
about 1 year ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. I’ve been clocking a lot of ChatGPT credits lately – in my kitchen.In the past month, I’ve used it to: triple recipes (lotsa hosting!); brainstorm meals when I'm wayyyy overdue for a shopping trip (no chicken, no eggs, no pasta); recreate a recipe I've been craving for years (warm marinated mushrooms I had when I was eleven). I'm starting to rely on it. But more as a line cook than a...
about 1 year ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. My creative brainstorming process uses: lined paper unlined paper a pen a spreadsheet (sometimes) a reverse thesaurus a rhyming dictionary Free Dictionary’s idioms database coffee (or chocolate if it’s past my caffeine tolerance) Hear the full process in this week’s takeaways episode of Email Swipes: Creative vs. Conversion Copy: Email Takeaways from Crafting Conversions Other ideas from...
about 1 year ago • 1 min read