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Nikki Elbaz | Email marketing strategist for SaaS brands

Skip the surface level email advice and up-skill with real-life email wins (and fails), trend predictions, and under-the radar inbox insights.

Swipe the email strategies that I use for 8-9-figure SaaS and e-comm faves like Shopify, Four Sigmatic, and Doodle. Sporadic emails. Weekly podcast episodes where we unpack email experiments with the pros at brands like BBC, Sinch Email, and Bit.ly.

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Featured Post

Goal setting for non-goal setters (and goal setters)

I have a love-hate relationship with goal setting.On the one hand, there’s the fire and fun of getting everything lined up, of focusing, of creating, of going all in. And on the other hand… there’s all those cancelled gym memberships come Feb 1. So this year, I’m playing with a couple of new ways to plan 2026. 4 ways so far and looking for more. Can you let me know which one of those 4 resonates? Or other methods you’ve seen success with? You can hit reply or just respond in the LI comments....

about 1 month ago • 1 min read

The top 10 ways Eden, Jo, Abi, Sabine, Michal, Chava, Katie, Gia and Claire, Ross, Jeremy – and yours truly – are actually using AI today? Right here, in this Copyhackers roundup. (Includes chocolate.) – Nikki 🤖 P.S. That customGPT I said I'd create in the roundup? It's waaaaaayyyy better than I'd even dared hope. Totally magical. And you get access when you get the Black Friday Blowout Bundle.

about 2 months ago • 1 min read
Embedded episode player for Special Episode on the Pricing Increase Report by Open Loop Studio

♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Any marketer...

2 months ago • 1 min read

♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. “When you...

8 months ago • 1 min read

♻️ We’re taking a fresh-episode break for a bit, and bringing back some old favorites instead. Disappointed? I know, but as much as we love fresh content, a second listen usually surfaces something you missed the first time ‘round – and replaying smart ideas deepens the insights. Still, if you only want to get notified when we publish fresh episodes, click here and you’ll skip these updates. And if you want to skip all podcast updates and only get my musings emails, click here. Scene: Me,...

8 months ago • 1 min read

Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. I’ve been clocking a lot of ChatGPT credits lately – in my kitchen.In the past month, I’ve used it to: triple recipes (lotsa hosting!); brainstorm meals when I'm wayyyy overdue for a shopping trip (no chicken, no eggs, no pasta); recreate a recipe I've been craving for years (warm marinated mushrooms I had when I was eleven). I'm starting to rely on it. But more as a line cook than a...

8 months ago • 1 min read

Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. My creative brainstorming process uses: lined paper unlined paper a pen a spreadsheet (sometimes) a reverse thesaurus a rhyming dictionary Free Dictionary’s idioms database coffee (or chocolate if it’s past my caffeine tolerance) Hear the full process in this week’s takeaways episode of Email Swipes: Creative vs. Conversion Copy: Email Takeaways from Crafting Conversions Other ideas from...

8 months ago • 1 min read

Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. I like to joke that it’s called copywriting because our best variations copy what our customers say – any conversion copywriter worth their salt writes their copy using voice of customer(VOC) data. But what happens when you don’t have the time or resources to collect VOC? Behold, my favorite hack: Crafting Conversions: How we brewed Four Sigmatic’s Black Friday emails using customer...

9 months ago • 1 min read

Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. The fact that Santa Claus — the literal face of the holiday season — was a commercially created figure gives us an indication of just how heavily the retail market relies on holiday shopping. And even with a really strong pre-sale, Adriana still runs a standard Black Friday sale. Here's why: DIY meets ROI: Takeaways from Hyping Honey Other ideas we discuss that you don’t want to miss:...

9 months ago • 1 min read

Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. One of my favorite things about selling my Email Playbooks? When customers send me the emails they created or improved based on what they learned from the Playbooks. Adriana of South Mountain Bees is one of those Playbook customers. 3 years ago, she sent me the Black Friday pre-sale that she modeled after an example in the Promo and Launches Playbook – and I’ve been hooked on her emails...

9 months ago • 1 min read